What I’m looking forward to the most in working with GumGum in the year ahead?
I am launching a new business unit in the UK where we will be speaking to brands that are in-housing their media planning and buying so I am really looking forward to taking the GumGum solution to brands directly. As a legacy JustPremium employee, it has always been a challenge selling a product that is very similar to others in the market. Now we are GumGum, we have a truly unique solution that can really help our clients with their advertising strategy.
The GumGum values (thoughtful, agility, grit) that resonate with me the most and why?
Grit - The market is so competitive in the UK, it takes real grit to be out in the market selling against some amazing other ad tech platforms.
