Happy 10 Yr Anniversary, Erik Hulsbosch 🎉

What are you looking forward to the most in working with GumGum in the year ahead?

There's so much to choose from! If anything, it's seeing the combination of contextual targeting and rich media ads come to life all across the globe. With the capabilities we have, we are uniquely positioned to provide solutions for both advertising attention and targeting that do not require user data. With these privacy-by-design targeting capabilities and ads that are visible to the user in a non-intrusive way, we offer both publishers and advertisers a unique way to engage with their audiences in this ever-changing landscape.

Which of GumGum's values (thoughtful, agility, grit) resonates with you the most and why?

No doubt this is Agility. In an ecosystem that has a major shake-up every few years, agility is a necessity to be successful. We have been able to adapt to new market needs, industry regulations, and macroeconomic situations and will continue to do so. This is a necessity to survive within this ever-changing landscape